Guggenheim Museum
Christopher presenting at Icorgrada Design Week in Seattle, a global conference on design and social responsibility held in 2006. He was also co-chair of the organizing committee of this event for AIGA and Icograda.
Photo by Stuart Alden.

Christopher Liechty :: Lectures and Workshops

Christopher has given more than 40 lectures and workshops at major interna- tional venues, private corporate conferences, as well as MBA and design pro- grams since 1999. His lectures and workshops focus on experiential marketing and global branding. The following are selected examples.

Lectures

Selected List of Lectures

2008
AIGA Design Expedition to China

Facilitated more than 15 group discussions in Mandarin and English between U.S. and Chinese designers. Some groups up to 100 in Beijing, Tianjin, Xi’an, Guangzhou, and Hong Kong, China

2007
David M. Kennedy Center for International Studies at Brigham Young University

Presented lecture on experiential and international marketing, Provo, Utah

ADAC Chaos IV: Sacramento Art Director’s and Artist Club Annual Conference
Presented lecture and workshop on experiential and international marketing Sacramento, California

Kent State University Department of Design
Presented guest lecture on experiential and international marketing, Kent, Ohio

2006
Beijing International Design Expo

Presented lecture on experiential and international marketing together with professor Kao Jun, Beijing, China

San Diego World Trade Center Annual Awards Gala
Presented keynote lecture, San Diego, California

Icograda Design Week in Seattle
Presented live shadow puppet show and lecture on design leadership. Co-chair of organizing committee for AIGA and Icograda. Seattle, Washington

Ultradent Corporate Workshop
Conducted workshop for marketing department of dental product manufacturer, Sandy, Utah

2005
AdTech Shanghai

Presented lecture at first AdTech Conference in China, Shanghia, China

Association of National Advertisers Global Marketing Committee Meeting
Presented workshop to 30 top marketing executives from Fortune 500 companies held at Discovery Channel offices, New York, New York

World Trade Week NYC, Branding in China Event
Organized and moderated panel discussion in behalf of AIGA Center for Cross-Cultural Design and the Center on Global Brand Leadership at Columbia Business School, New York, New York

Parker Hannifin Global Communications Conference
Presented at internal global communications conference for this Fortune 500 manufacturer which led to a consulting relationship over the next year-and-a-half, Cleveland, Ohio

World Trade Center Philadelphia Annual Global Business Strategic Outlook Conference
Presented lecture on experiential and international marketing, Drexel Univeristy, Philadelphia, Pennsylvania

2004
Ogilvy & Mather Verge Conference
Presented interactive experiments, “Name Poetry” and “Culture Map” on mass customizaiton and world cultures at this private conference on the end of mass media for Ogilvy & Mather’s top 250 clients worldwide, Guggenheim Museum, New York, New York

World Trade Centers Association (WTCA) 35th Annual General Assembly
Launched new WTCA global brand which my team and I had designed to management of member World Trade Centers from around the globe, Geneva, Switzerland

World Trade Centers Association Regional Conference
Presented follow up brand presentation to regional World Trade Center Leaders, New York, New York

World Trade Week NYC: Growth in a New World Economy
Presented lecture on “Return on Marketing” as part of World Trade Week marketing event, New York, New York

2002
American Express Private Lecture
Presented private lecture, American Express, Salt Lake City, Utah

International Institute of Information Design (IIID) Financial Experts Forum
Selected as one of 30 presenters at global conference of experts in information design for the financial services industry. Only presenters were permitted to attend, New York, New York

World Trade Week NYC
Presented lecture as part of World Trade Week marketing event, New York, New York

2000
Utah State Universtiy Partners in Business Conference
Presented global branding case study

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