Leaning
Christopher and his daughter at the Great Wall near Beijing in May 2008. He was leading the AIGA Design Expedition to China, the first known trade mission of U.S. Designers to China.

Note: In 2008 I sold my agencies, Meyer & Liechty, Inc. and Dialect Brand Translation, LLC. and took an in-house job at a community bank in Utah called Bank of American Fork. It's been a good move for both professional and family reasons. The bank is extremely well run — among the top performing banks nationwide. There are exciting marketing challenges due to growth trends and I get to be home more. I was travelling a lot. The agencies are operating under the name Dialect with a focus on translating the brand, not just the words. Visit them at: http://dialectbrand.com

Christopher Liechty :: Experiential Marketing Guide

Bienvenidos. Bienvenue. This site was created to help me keep in touch with my many friends around the world and to provide links to some of my experiments and activities past and present. Whether you are an old friend or a new one, I welcome you.

Blog: Brand Explorer — Most Recent Posting

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The Brand Explorer

The Brand Explorer


02/24/2014 02:21 AM
Teamwork of the High-Performing Variety
On 24 Jan. 2014, Utah Business Magazine awarded 18 people the SAMY Award (Sales and Marketers of the Year). There were 9 for sales and 9 for marketing. I was honored to represent my team in receiving this award.

I know this may sound trite, but I'm serious about this. I am very proud of my marketing team at Bank of American Fork (now operating at the holding company level -- People's Utah Bancorp). Our list of accomplishments is impressive and it covers the full range of marketing functions from research, to product development, branding, PR, advertising, online marketing and metrics. As the award was given for performance in all of these areas, it would be impossible for any one person to pull this off alone. It really is about the team. (It's an honor to work with every one of you.)

My section of the magazine article read as follows:
Christopher Liechty
Vice President/Director of Communications
Bank of American Fork

When Christopher Liechty joined Bank of American Fork in 2008, he increased the bank’s use of marketing metrics by tracking factors such as attrition, number of accounts per household, PR tone score and customer engagement. This has allowed him and his team to ensure that their marketing and branding efforts are guided by solid data.
Those data have contributed to a variety of marketing efforts Liechty has overseen, including efforts to improve the bank’s website and SEO, which have led to improvements in online search results and more consistent branding. He has also directed a series of relationship-building events, product launches and promotions to celebrate the company’s centennial this year. All of this has led to increases in customer accounts and engagement.
Liechty believes marketing should be about more than selling anything to anyone. “I’ve never been a fan of marketers who say they’re so good they can sell air,” he says. “This erodes public trust for all of us. I believe it’s important to offer genuine value.”
- See more at: http://www.utahbusiness.com/articles/view/samy_awards/?pg=2#sthash.Az9z1gxh.dpuf
Christopher Liechty
Vice President/Director of Communications
Bank of American Fork

When Christopher Liechty joined Bank of American Fork in 2008, he increased the bank’s use of marketing metrics by tracking factors such as attrition, number of accounts per household, PR tone score and customer engagement. This has allowed him and his team to ensure that their marketing and branding efforts are guided by solid data.
Those data have contributed to a variety of marketing efforts Liechty has overseen, including efforts to improve the bank’s website and SEO, which have led to improvements in online search results and more consistent branding. He has also directed a series of relationship-building events, product launches and promotions to celebrate the company’s centennial this year. All of this has led to increases in customer accounts and engagement.
Liechty believes marketing should be about more than selling anything to anyone. “I’ve never been a fan of marketers who say they’re so good they can sell air,” he says. “This erodes public trust for all of us. I believe it’s important to offer genuine value.”
- See more at: http://www.utahbusiness.com/articles/view/samy_awards/?pg=2#sthash.Az9z1gxh.dpuf
 
When Christopher Liechty joined Bank of American Fork in 2008, he increased the bank’s use of marketing metrics by tracking factors such as attrition, number of accounts per household, PR tone score and customer engagement. This has allowed him and his team to ensure that their marketing and branding efforts are guided by solid data.

Those data have contributed to a variety of marketing efforts Liechty has overseen, including efforts to improve the bank’s website and SEO, which have led to improvements in online search results and more consistent branding. He has also directed a series of relationship-building events, product launches and promotions to celebrate the company’s centennial this year. All of this has led to increases in customer accounts and engagement.

Liechty believes marketing should be about more than selling anything to anyone. “I’ve never been a fan of marketers who say they’re so good they can sell air,” he says. “This erodes public trust for all of us. I believe it’s important to offer genuine value.”
Christopher Liechty
Vice President/Director of Communications
Bank of American Fork

When Christopher Liechty joined Bank of American Fork in 2008, he increased the bank’s use of marketing metrics by tracking factors such as attrition, number of accounts per household, PR tone score and customer engagement. This has allowed him and his team to ensure that their marketing and branding efforts are guided by solid data.
Those data have contributed to a variety of marketing efforts Liechty has overseen, including efforts to improve the bank’s website and SEO, which have led to improvements in online search results and more consistent branding. He has also directed a series of relationship-building events, product launches and promotions to celebrate the company’s centennial this year. All of this has led to increases in customer accounts and engagement.
Liechty believes marketing should be about more than selling anything to anyone. “I’ve never been a fan of marketers who say they’re so good they can sell air,” he says. “This erodes public trust for all of us. I believe it’s important to offer genuine value.”
- See more at: http://www.utahbusiness.com/articles/view/samy_awards/?pg=2#sthash.Az9z1gxh.dpuf
Christopher Liechty
Vice President/Director of Communications
Bank of American Fork

When Christopher Liechty joined Bank of American Fork in 2008, he increased the bank’s use of marketing metrics by tracking factors such as attrition, number of accounts per household, PR tone score and customer engagement. This has allowed him and his team to ensure that their marketing and branding efforts are guided by solid data.
Those data have contributed to a variety of marketing efforts Liechty has overseen, including efforts to improve the bank’s website and SEO, which have led to improvements in online search results and more consistent branding. He has also directed a series of relationship-building events, product launches and promotions to celebrate the company’s centennial this year. All of this has led to increases in customer accounts and engagement.
Liechty believes marketing should be about more than selling anything to anyone. “I’ve never been a fan of marketers who say they’re so good they can sell air,” he says. “This erodes public trust for all of us. I believe it’s important to offer genuine value.”
- See more at: http://www.utahbusiness.com/articles/view/samy_awards/?pg=2#sthash.Az9z1gxh.dpuf

03/03/2013 06:32 PM
Where to find me.
Anyone who knows me will not be surprised that I continue to pursue my passions for experiential marketing and cross-cultural communication. My primary pursuit is with Bank of American Fork where I am very much enjoying our efforts to connect with local communities and provide full-service banking with small-town service.

I also continue to pursue efforts to understand cultural differences and to make a wealth of academic research in this area more accessible. I began this effort in about 2001. My Culture Map was exhibited at Ogilvy's Verge Conference at the Guggenheim Museum in New York in 2004. More recently, I have joined two partners in launching Culture3, LLC as a means to continue this effort.

You can follow my efforts at bank of American Fork at the following links:
BankAF.com
Bank of American Fork on Facebook
Bank of American Fork Group on LinkedIn
Bank of American Fork on Twitter

You can follow our efforts at Culture3 at the following links:
Culture3.com
Culture3 on Twitter
Webcast: Out of Your Skin
Webcast: Global Zoom
06/01/2012 05:09 PM
Searching for infographics
I am totally getting into infographics. At the moment I'm collecting samples of infographics on my Pinterest page. While searching for samples I found this resource and thought I'd share it here. The site is called, onextrapixel.com. Please share links to infograhics you like.

I'm experimenting now with infographics about elder abuse. I hope to use them in a variety of ways including press pitches, posters, social media, PowerPoint Slides and anything else I can think of.

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Brand Experience Marketing

Brand Experience Marketing“Brand Experience Marketing” is focused on the alignment of external branding with internal operations to ensure that the company delivers on the promises made via advertising. When an organization (for profit or not) begins to develop momentum and the customer sees that the experience of interacting with the organization is not only what was promised, but delightful, you begin to win the trust of the customer. The customer gets the message that the orgazation actu- ally cares about them and this is communicated by the thoughtful- ness and consistent actions of the organizaiton. People use other words for talking about brand experience market- ing. Some of these are Integrated Marketing Communications (IMC), or Experiential Marketing. The book Good to Great, by Jim Collins is another way of describing this process.

Culture Map

Culture Map This map of cultural differences is based on the research of Geert Hofstede and was created as part of my studies in cross-cultural communica- tion. Later the map was licensed by Berlitz for use in cross-cultural training of expatriates.
Click here to explore>>

Flickr Photo Gallery


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Contact and More

Contact the Office of Christopher Liechty :: info[at]christopherliechty[dot]com

My LinkedIn Public Profile
http://www.linkedin.com/in/christopherliechty

Youtube
http://www.youtube.com/christopherliechty

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