Christopher Liechty :: Experiential Marketing Guide
Bienvenidos. Bienvenue. This site was created to help me keep in touch with my many friends around the world and to provide links to some of my experiments and activities past and present. Whether you are an old friend or a new one, I welcome you.
Blog: Brand Explorer — Most Recent Posting
The Brand Explorer
Brand Experience Marketing
“Brand Experience Marketing” is focused on the alignment of external branding with internal operations to ensure that the company delivers on the promises made via advertising. When an organization (for profit or not) begins to develop momentum and the customer sees that the experience of interacting with the organization is not only what was promised, but delightful, you begin to win the trust of the customer. The customer gets the message that the orgazation actu- ally cares about them and this is communicated by the thoughtful- ness and consistent actions of the organizaiton. People use other words for talking about brand experience market- ing. Some of these are Integrated Marketing Communications (IMC), or Experiential Marketing. The book Good to Great, by Jim Collins is another way of describing this process.
This map of cultural differences is based on the
research of Geert Hofstede and was created as
part of my studies in cross-cultural communica-
tion. Later the map was licensed by Berlitz for
use in cross-cultural training of expatriates.
Flickr Photo Gallery
Contact and More
Contact the Office of Christopher Liechty :: info[at]christopherliechty[dot]com