Christopher Liechty is focused on creating employee and customer experiences that build long-term loyalty to organizations of all types. This focus on employees and customers over more than 30 years has led to the development of a wide range of skills and a holistic, integrated approach to marketing, product development, and business management.
For 11 years, he was vice president of marketing for a community bank in Utah, now called Altabank. He worked closely with senior executives to grow the bank by 3X through 6 years of organic growth, three successful acquisitions and the bank’s IPO (Nasdaq: PUB). He helped to lead culture change initiatives to help associates to become more sales-oriented. Through integrated brand and marketing as well as stellar customer service and operations, the bank enjoyed world-class Net Promoter Scores and financial performance.
Christopher is a co-author of the book, The Peach and the Coconut, a guide to help leaders of global teams to understand cultural factors and to collaborate more efficiently.
Previously, Christopher owned a design firm for 14 years where he worked with Fortune 100 companies and produced campaigns in more than 30 languages and 200 countries worldwide. He has more than 20 years’ experience in lecturing and leadership at business schools and academics including service on the national advisory counsel at the Woodbury School of Business at Utah Valley University and teaching MBA marketing for Westminster College in Salt Lake City. Christopher holds a graduate certificate in integrated marketing communications and a BFA in graphic design. He is conversational in Mandarin Chinese and American Sign Language.
Awards received include being named a Fellow of AIGA, the professional association for design, in 2008 and 2011, Sales and Marketing of the Year by Utah Business Magazine in 2011, and being published in numerous international and national design books and magazines.
Note: Liechty is pronounced Lick'-tee
Examples of digital experiences, products, services and programs developed using human centered design or design thinking processes.
The Peach and the Coconut explores how culture is a key factor in managing global teams.
Moreover, it presents a better way to address cultural challenges—not your way or my way, but a way we create together. Learn how to create a workplace culture where everyone feels valued and respected; identify seven dimensions of culture that help to distinguish between “Peach” and “Coconut” cultures; and minimize frustrations associated with negotiating with people from different cultures.
Learn how to work with others who are different, lead others through the process of bridging cultural gaps, and prepare to see yourself and others differently with the insights in this business guide.
Christopher is a co-founder and partner in Culture3, LLC, that helps global teams to develop cultural fluency leading to better performance. For more information, visit Culture3.com.
